Market Visibility history provides you with visibility within your relevant markets, as well as in comparison to your competition. Each day the calendar will present the following items: a position of the hotel (within the market) and colour which will reflect the hotel’s position VS its competitors. The visibility page allows you to understand and compare your daily position to your competitors and how your position can affect your likelihood to convert bookings. Plan and execute OTA campaigns and promotions to validate your marketing strategy.
The visibility page has a dedicated section in the tool, you can get there from the left-sidebar:
To see the data for a particular hotel, click on it and you will be redirected to the details page of this hotel’s market visibility. Here you can analyze your data accordingly for different channels:
Once you have clicked on a specific day, you will be able to see the position of your hotel compared to the comp-set as well as the position history: