How do we calculate your CI score?

When working out your CI Score we take several things into consideration, to give you the most accurate depiction of your competitive health. 

Each score is calculated for a 30-day check-in / check-out period. We start with a score of 100 and check all days, to subtract the "red" ones.

With Market Visibility, if a day is red this means the position is lower so your hotel may not be showing on the first or second page of your distribution channels. If there are 7 days in red during the 30 day period, the score would therefore adjust accordingly, so if your score would now be 93 for Market Visibility. 

The same calculation is done for your Rates score and Guest Reviews and your overall CI score is a combination of all 3 scores averaged out, with the same weight.