Optimize your commission and get the most out of Google Hotel Ads without overspending on Google’s new Pay Per Stay (PPS) program. This new bidding strategy allows you to only pay when the guest stay has occurred, removing any risk of cancellation for you.
How does FornovaDI optimize your commission with PPS? Fornova works with some of the world’s largest consumer brands to support their e-commerce activity. We’re combining this expertise with our hospitality experience and leading-edge technology to support the hospitality industry’s post-COVID recovery.
We pride ourselves in making sure the data quality of the connectivity to Google is at the highest possible level as Google has underlined how imperative it is to ensure you provide the highest quality of data. Any mistakes - particularly around pricing, availability, and, tax - could cost you hugely in the visibility stakes. And, remember - Google does constant spot-checks!
Our goal is to keep you on the top of Google’s results, avoiding the ‘see more results’ dropdown. FornovaDI will monitor your location throughout the month, and when we identify a situation where you are overpaying, we will reduce the commission. The best example of overpaying is if you were at the top spot for the majority of the month. In this case, we would reduce the commission by a small percentage to determine the lowest amount of commission needed to ensure you are placed in one of the top spots which are “above the fold” - visible to the user without the need to scroll down and don’t require the user to press the “view more rates” button.
We need to know from you what maximum commission to set. Our recommendation to you is to set the maximum commission we will work with, similar to that you are currently paying the OTAs, minus the PPS commission we charge, for example, if we were to charge 4% and you are currently paying your OTAs 20% we recommend your maximum commission being 16%.
We make this recommendation because of the increased value of a guest booking directly on your site compared to the value of a guest booking on an OTA. This due to the fact that when they book directly they leave their contact information, you can retarget them and it increases the chance that on the next booking they will go directly to the website and not to the OTA.
To find out more about this, please contact your Customer Success Manager.