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Fornova DI BML defined

BML stands for Beat, Meet, Lose and is used to classify if the comparison of your
Brand.com rates to the different provider rates that are higher, cheaper, or the same. The
likelihood of a customer to book a room directly from the Brand.com site is
higher if the Brand.com rates are meeting or beating the other providers shown rates

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• Beat – When the Brand.com rates are lower than the compared provider’s rate.
• Meet - When the Brand.com rates are the same as the compared provider’s
rate. By default, Fornova DI takes a 1% threshold to compare Meet rates
• Lose - When the Brand.com rates are higher than the compared provider’s rate

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BML Trend
The BML trend shows a trend of the BML over time with a ratio of the BML
distribution

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BML spread
The BML spread dives deeper into a more granular analysis, showing the price
gap distribution of the BML in percentage

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