FornovaDI has always adopted an approach of looking at rates based on how your customers would see them, essentially walking in the customer's shoes.
Therefore when comparing the rates we always choose the cheapest room for double occupancy available on the compared channel at the moment of scanning. We use the same practice as the potential customer would do.
As a result, we will not always compare the same room type and we don’t look into extra options (for example, breakfast/dinner included), we just compare the cheapest double room available on this channel.
This is a distribution insight to take into consideration with your partners.
- If your hotel room type is “Suite” and OTA type is “Basic” – Don’t you wish to know that someone is selling rooms that are no longer available on your brand site?
- If your hotel room type is “Basic” and OTA type is “Suite” – Don’t you want to know that the OTA is selling “Suite” room type cheaper than “Basic” room on your brand site?
This is of course also relevant for the test reservation as well.
On Brand.com we will pick “King” while in the OTA site we will pick the “Grand Twin Room” – this scenario might indicate that the King Room is not available anymore at the OTA site, in that case, we might want to consider optimizing the distribution per room type.
See the screenshot below:
Another option can be that there is a promotion on the Grand Twin room on the OTA site, as a result, the Grand Twin room becomes cheaper than the King room. In that case, we might want to adopt the same promotion into our own home site or alternatively to stop the promotion on the OTA site.