FornovaDI’s Meta-analysis insight imitates the guest's behavior on their journey to book a hotel by comparing the brand rates to the other bidders offering their rates to book a room at the hotels.
In some cases, we have identified that the rates, distributed by the providers, are different than the rates distributed on their direct web sites.
The compared rates in FornovaDI are the ones seen on the Meta sites without following the link to the direct provider's site, the same as the guest would do to select his preferred booking provider. Once the guests have arrived at the provider’s website, he will probably be booking the room and return to the Meta site even if the rates are slightly different as seen in the image below.
On Trivago Zenhotels has the lowest rate, 426 AED but Zenhotels website, the published rate is 506 AED which is the same has presented on Brand.com. This is a classic scenario where the guest will not return to look for a different option as he will pay the same as going to the Brand.com website.
These discrepancies can be sources from a few reasons such as:
- Latency issue - issues where the transmission of the rates are delayed due to a technical issue or on purpose to the Meta site
- Wrong plans are transmitted. For example, transmitting member rates instead of public rates.
- Tax manipulations - wrong tax transmission or excluding some of the taxes from the transmission. The tax will be presented on the provider’s web site.
- Compliance issues - Rates are not transmitted according to the Meta policy which takes into consideration also the price presentation law in a specific country.
There are more reasons for the rates to be misaligned between the Meta site and the Provider’s website, in all of these cases, we suggest to approach the provider who is wrongfully advertising rates and make sure he resolves this issue.
Using FornovaDI screenshots and data as evidence for this misalignment will help you manage your partners who are distributing your rooms.